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Hiring an Accountant Can Make Your Life Easier for this Tax Season’s Extension: Here’s How

Hiring an Accountant Can Make Your Life Easier for this Tax Season’s Extension: Here’s How

As we live through another year with the COVID-19 pandemic, the deadline to pay your taxes was extended last month by the IRS to May 17th in an effort to take some economic pressure off Americans.

To make your life easier for this tax season’s extension, your local Weslaco CPAs at Gonzalez & Arrambide can ease the process of filing your taxes by the deadline. Today, we will break down what’s expected for this payment extension, and how we can help.

What to Expect from the Tax Extension

This extension goes for all filers, including individuals, businesses, trusts, estates and more. It applies regardless of how much you may owe, and payments will not include extra penalties or interest up until the extended date. This extension is automatic, so taxpayers don’t have to file any more forms to take advantage of it.

The extension could offer great benefits for taxpayers seeking to save for retirement through an IRA. That’s due to the typical April 15 income tax deadline that also happens to be the IRA contribution deadline. With this, the updated May 17 due date would set back the 2019 IRA contribution deadline.

The 2020 standard IRA contribution limit exceeds $6,000, or $7,000 if you are 50 or older. If you’ve already used your contribution for the 2020 tax year, you can put it towards the 2021 tax year, where the limit is also $6,000.

Note that this extension does not apply to 401(k) retirement savings accounts.

The federal government recommends that taxpayers file their taxes as soon as possible, especially those who are awaiting a tax refund. Earlier this year, U.S. Treasury Secretary Steve Mnuchin mentioned that he wanted people to be able to access their refunds as soon as possible. This flow of cash would lift some of the financial weight of the pandemic.

Gonzalez & Arrambide Can Help You This Tax Season

While you might be able to file your taxes by yourself without any assistance, you’ll never be aware of how much money you’re leaving on the table. An accountant will have the knowledge and expertise to make sure you’re not overpaying, and that you’re making accurate claims to all the deductions you deserve.

Handling taxes on top of the stress of the ongoing pandemic can feel overwhelming and difficult to navigate through. The most minor mistake in this financial circumstance can leave an impact on both you and your business. If doing taxes alone feels like too much pressure, our skilled CPAs can show you the process, step by step.

We can sort out the process of filing taxes and simplify the intricate process for a reasonable rate. You don’t have to file your taxes by yourself. Be proactive and consult with Gonzalez & Arrambide!

To learn more about how this tax extension affects you or your business, or for help filing your taxes, speak with our certified public accountants by scheduling a consultation with us today.

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Important Pipeline Sales Metrics to Track

Important Pipeline Sales Metrics to Track

Tracking your organization’s sales pipeline metrics is important, but understanding how to optimize them is just as crucial to building more leads and continuing to move prospects through the sales funnel, which results in closing deals.

Monitoring these metrics lets you evaluate your team’s performance, and lends insight into specifics within the organization that need to be adjusted and optimized to ensure a healthy sales pipeline.

Tracking Qualified Leads

Good leads equate to closed deals. Evaluate your inbound and outbound leads to assess pool size and ensure your sales team has enough to prospect and close necessary deals to grow your business.

If your assessment results in a small number of qualified leads, this will require your immediate attention. Solutions may include investing in increased marketing strategies to bring in more leads, instructing your team on ways to maintain an updated contacts list, and using prospecting tools to receive real-time alerts that identify prospects’ role changes.

Services exist that analyze criteria, including location and engagement, that may shorten your list to laser focus on more promising prospects. Analyzing the quality of your leads will ensure time and energy are exerted into more fruitful efforts.

Conversion Rate of MQL to SQL

Are you able to identify how many of your marketing qualified leads become sales qualified leads? Increased drop-offs indicate sales and marketing teams may be working from different playbooks.

This signals an important measure to correct course by strategizing ways for sales and marketing teams to become better aligned. A simple solution may entail cross-department meetings involving both teams. Working in tandem to identify strategies and goals as a single entity can make it easier for teams to quickly become familiar with a shared goal.

Your Organization’s Win Rate

Simply stated, a win rate is a measure of the number of qualified leads that turn into customers. Measuring changes can be done by tracking this number over periods of time, such as from one quarter to another.

If you notice a drop in win rate, redirect focus to improve training, streamline sales processes, and use more reliable sales enablement tools. If in your evaluation you observe closing at a high rate, but total sales not aligning to where you anticipated they could be, consider looking at creating marketing solutions.

If you’re able to determine a marketing problem, rather than a sales problem, it could be time to consider a more tailored marketing approach to help bring in more leads.

Evaluating the Sales Cycle

A sales cycle identifies how long it takes a team to close a deal. Knowing the length of a sales cycle helps find ways to address deals that have become stagnant within your organization’s pipeline.

Focus on these deals that aren’t moving and try to assess what went wrong, and how to find solutions for having them progress quicker down the pipeline. Slow sales cycles may benefit from an automated process to follow up with your lead. A stagnant prospect may have resulted from something as simple as a missed opportunity to reach out.

Gonzalez & Arrambide Offers Sound Financial Insight For a Healthy Financial Outlook

Our team of trusted financial experts offers a range of services to help you move forward with confidence toward business and personal success. Contact us today for a free consultation and to learn more about how our experience and trusted full-service accounting firm can help you with sales performance and improved financial wins.


Do You Need a CPA or VCFO for Your Business?

Do You Need a CPA or VCFO for Your Business?

Making sound financial decisions are crucial to the success of any size company. A financial professional will help you understand and chart strategies to help you manage a profitable company, but for many, there may be confusion regarding the respective services of a Certified Public Accountant (CPA) or a virtual Chief Financial Officer (VCFO). 

What your business needs will determine what level of financial professional you need. To clear the air, the virtual CFOs at Gonzalez & Arrambide want to discuss the differences between all of these roles so that you can get the most benefit for your business.

The Differences Between a CPA and a VCFO

A moderate sized company with revenue ranging from $2 million to $20 million may have senior executives rely on the advice of their CPA for matters involving certain business finances. In these instances, the CPA will offer a financial opinion based on experience with taxes and tax law, rather than offering insight related to long-term financial advice for the business.

The responsibilities of a VCFO go beyond tax advice and basic accounting. In a nutshell, a VCFO helps with business planning, forecasting, negotiating, and business budgeting, all of the same kind of responsibilities a company Chief Financial Officer (CFO) would do. A VCFO, on the other hand, saves a company money because they aren’t paying for a full-time employee with benefits.

It’s important to note that you don’t need to be a CPA to be a VCFO, and CPA’s aren’t always well-versed on managing complex corporate finances that a VCFO can.

Let’s elaborate a little bit on these roles now.

More Into the Role of the CPA

In the simplest of terms, the CPA is in the business of tax return preparation; that is their primary responsibility. A CPA may collaborate with a VCFO to provide tax advice that will ultimately help guide the company’s financial decisions based on short term and long-term objectives. 

The CPA’s knowledge revolves around taxes and tax laws that lend to the strategies that may be developed by an outsourced CFO. Often, a company may mistakenly look to a CPA for business advice that may be best handled by an individual with a background as a VCFO. A CPA will help a company thrive by performing a range of duties including: 

  • Organizing and updating accounting records
  • Staying abreast of tax laws 
  • Tax preparation and analyzing reports on transactions
  • Conducting regular, detailed audits 
  • Manage financial documents, expenditures, and investments

Consider a VCFO to Help You Strategize While Saving Money

When evaluating the financial goals and objectives of a company, an outsourced CFO will bring strategies and insight that a CPA may not be equipped to handle. A qualified and experienced VCFO will focus on future cash flow and offer expert advice on operational planning to ensure a company is sustainable. In addition, a company may choose to hire a VCFO in order to:

  • Chart a financial strategy
  • Forecast growth
  • Outline sustainability by addressing expenses and highlighting assets
  • Improve profitability 
  • Control expenses and cash flow
  • Establish strong financial relationships
  • Assess financial risk
  • Finance project management 
  • Liaison shareholder relationships

Ultimately, a business may decide to hire a CPA, a VCFO, or both based on a range of factors exclusive to your company’s needs. Whether you’re a growing business or an established company, hiring the right team can make all the difference in your financial outlook.

The Virtual CFOs at Gonzalez & Arrambide Offer Trusted and Sound Service

Founded in 1996, Gonzalez & Arrambide, Inc. has become a respected and recognized accounting firm dedicated to helping individuals and businesses of all sizes with their business needs and strategy. Our commitment to services ensures we give you what you need to succeed and grow your revenue streams. 

At Gonzalez & Arrambide, we offer our clients Virtual Chief Financial Officer (VCFO) services and have helped them improve financial management without spending the substantial resources needed to hire someone in a full-time role. 

Serving the entire Rio Grande Valley Greater Metro and located in Weslaco, our VCFOs are more than qualified to meet your business needs.

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What to Expect from a Part-Time Virtual Chief Financial Officer (VCFO)

What to Expect from a Part-Time Virtual Chief Financial Officer (VCFO)

As your business thrives and grows, you may find yourself dealing with a broad range of financial issues and topics that you hadn’t fully prepared for. The key to answering these questions means assessing your needs and determining if it makes sense to work with a Virtual Chief Financial Officer (vCFO) to help you chart and properly track your company’s financial resources and goals.

For most business owners, the skills of a CFO lend themselves to developing strategies that aid in the performance and profitability of a business. Unfortunately, when working within budgetary parameters, hiring a full-time CFO may not be financially viable.

But you do have options.

A part-time virtual CFO can be the perfect solution to your problems.

With the ability to handle the duties assigned to a traditional CFO, a vCFO can work remotely and on a part-time basis. A vCFO can act in a dedicated role to monitor the financial well-being of your business and can add incredible value to your company.

What Can a vCFO Do?

A vCFO offers an affordable way to acquire the benefits of a talented finance expert, without the higher expense of a full-time, in-house executive. Working on an hourly basis, and in a remote capacity, a vCFO can perform a wide variety of duties including but not limited to:

  • Overseeing the financial initiatives of a business
  • Participating in strategic planning activities
  • Preparing and managing operating budgets
  • Forecasting, managing and reporting on cash flows
  • Creating internal controls and assigning duties
  • Monitoring and advising on financials
  • Managing compliance requirements

The vCFO also serves to identify and oversee the finance and accounting support needed from the roles of controllers, accounting staff, tax accountants and auditors. While the cost of services can vary, a part-time vCFO is still a highly cost-effective solution that also provides a broader financial perspective to your operations.

Benefits of Working with a vCFO

A company not taking advantage of the services of a vCFO is often unaware of the missed opportunities for profit. According to experts, what entrepreneurs may not realize is that money is already being spent on lost profits and misspending.

The dynamics of a business are best explored through the lens of an educated financial professional, and relying on the talent of a vCFO can spell the difference between your company’s survival or failure – especially in today’s tough business climate. If you’re acting as your company’s CEO, you can also expect to serve as a strategic partner for your vCFO to increase profitability and improve cash flow.

As you consider the next step in your company’s financial journey, it’s important to keep in mind that the role of the vCFO is not to act as an agent that will rubber-stamp every and all decisions without first doing their due diligence. Instead, expect them to challenge you on financial decisions and to help you create the kind of transformation that leads to your company’s improvement and success.

Trust the Financial Experts at Gonzalez & Arrambide, Inc.

Since 1996, the financial experts at Gonzalez & Arrambide, Inc., have worked with a range of clients to offer an array of exceptional services to meet your financial needs. Call us today at (956) 447-9009 to explore how we can help you grow your business

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Bookkeeper vs. CPA: Gonzalez & Arrambide, Inc. is the Best of Both Worlds

Bookkeeper vs. CPA: Gonzalez & Arrambide, Inc. is the Best of Both Worlds


Starting and running a successful business can be a challenging adventure, especially when it comes to deciding on the method in which you choose to handle your business’s finances. There’s always the option of in-house financial management or even online software. However, for most businesses, hiring a bookkeeper or a Certified Public Accountant (CPA) is the most effective manner to ensure that your books are accurate, your tax preparation is in order, and your financial systems exceptional.

But even then, it can be difficult for a business owner to fully understand the differences between a bookkeeper and a CPA.

While the two share common goals, bookkeepers and CPAs do play different roles in the financial cycle. Generally speaking, a bookkeeper will work with you much more frequently to maintain proper coding of incoming funds and expenditures while providing you daily financial updates and reports. On the other hand, you may not touch base with a CPA as often, but they can provide you more insight into your finances as a whole and can offer proactive tax advice. CPAs can analyze your financial situation in its entirety and perform audits to provide holistic business advice.

Your trusted team of financial advisors, which can include a CPA and bookkeeper, should work in unison to focus on what is best for your business and financial needs.

And this is exactly how Gonzalez & Arrambide, Inc. works. Our office provides a comprehensive list of services that can meet all of your needs – from quality bookkeeping and small business accounting services to full-fledged CPA expertise – Gonzalez & Arrambide, Inc. can get the job done.

Now let’s get a bit more in depth to understand the differences between a bookkeeper and a CPA.

What is a bookkeeper?

Bookkeepers perform the daily accounting functions of a given business. Their responsibilities usually include maintaining accurate books, tracking accounts, and developing procedures to track monies. A bookkeeper’s education can vary between being self-taught with several years of professional experience to having an associate’s degree. An accountant will usually supervise a bookkeeper’s work.

What is bookkeeping?

Bookkeepers of course deal with bookkeeping. Bookkeeping is the record keeping of daily transactions to help a business track its income and expenditures in a manner that will help it to maintain a strong business model.

The processes of bookkeeping can include, but are not limited to:

  • Maintaining and balancing general ledgers
  • Recording financial transactions
  • Posting debits and credits
  • Producing invoices
  • Completing payroll

Your bookkeepers primary role will entail managing the general ledger. The general ledger can be created with specialized accounting software, a computer spreadsheet, or even a lined sheet of paper, and will be used to track the amounts from sale and expense receipts. The level of knowledge your bookkeeper will require is dependent on the size of your business and the number of transactions that take place on a daily, weekly, and monthly basis.

What is a CPA?

Certified Public Accountants (CPAs) are generally required to have a bachelor’s degree in accounting and must pass rigorous testing standards set by the state they wish to practice in. In the state of Texas, after passing the Uniform Certified Public Accountant exam, the individual seeking to become certified must then gain one year of professional accounting work experience under the guidance of a CPA.

The process of becoming a CPA is noticeably quite stringent in comparison to that of a bookkeeper.

Once certified, an accountant can offer a variety of services including auditing, financial consulting, and tax preparation. It’s important to recognize that because CPAs are considered professional experts, their services are usually rendered at a hourly rate.

What is accounting?

While bookkeeping is largely based around transactions, accounting is intended to analyze this compiled information to help produce financial models that will make an organization run more efficiently.

The processes of accounting can include:

  • Preparing company financial statements
  • Preparing and completing income tax returns
  • Analyzing costs of operations
  • Analyzing financial entries from the bookkeeping processes
  • Assisting a business owner in understanding the impact of financial decisions

The processes of accounting are intrinsically tied in with the processes of bookkeeping, but they help an owner develop a better understanding of the bigger picture of their business, the actual profitability of their services, and the cash flow of the establishment.

Let Gonzalez & Arrambide, Inc. Serve Your Bookkeeping and CPA Needs

The fact of the matter is that when you are looking for a meaningful team of financial advisors, you’ll want your bookkeeping and accounting members to have a great collaborative relationship. Having properly organized financial records and a balanced system to track your finances are both going to be key factors for your business’s success – and they require bookkeeping and accounting practices to work in harmony.

Gonzalez and Arrambide, Inc. can meet all your financial needs – whether you’re a growing business or in need of a bookkeeping/accounting transformation – our team has what it takes to get the job done. Give us a call at (956) 447-9009 to find out how we can help your business grow.